I just finished listening to Forrester's "Groundswell" the book that analyses the importance of Web 2.0 for business. Actually, they try to coin the new name - The Groundswell - as the single name that describes blogs, social networks, forums and other Web 2.0 inventions.
As "Cluetrain Manifesto" formed the philosophical background for Web business revolution ten years ago, it seems that "Groundswell" is walking the same path now...
And I'm pleased to read it while preparing for our XX anniversary conference: "Web has a meaning" tonight. If you are around - please come :-).
I will post the keynote speeches here - I promise.
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