Friday, June 12, 2009

The inspiration - 10 years of ClueTrain Manifesto

When I first read this book (in fact listened to) it was like a bolt out the blue. It was like revelation of truths that we felt in our veins and bones. It was like all my history of business in the new, communism-free Poland, like our "we web it for you" slogan - suddenly gained justification and explanation.

End of business as usual. People of earth - this is our earth. When we converse, dialog, talk, quarrel, without barriers - we create something.

"Hyperlinks subvert hierarchy" became the motto of my managment style for so many years.

And even the "Demonic Paradox" that has been haunting us for so many years in this part of Europe:

"Although a system may cease to exist in the legal sense or as a structure of power, its values (or anti-values), its philosophy, its teachings remain in us. They rule our thinking, our conduct, our attitude to others. The situation is a demonic paradox: we have toppled the system but we still carry its genes. "

was the part of the message of the book.

Today (via David Weinberger - the co-author of ClueTrain) we welcome the 10-th anniversary edition. There is an event at Berkman Center. While we still must wait till we can buy it at Amazon, there is an interesting discussion going there: what is the difference? How we see ClueTrain after this 10 years....

I will come back to it as soon as I get the "10 anniversary edition" with new chapters and new reflections...


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