Too short — (but still timely) — A review of „Predictably Irrational”

„Predictably Irrational: The Hidden Forces That Shape Our Decisions” by Dan Ariely is amazing book. It challenges the common view that humans mostly behave rationally. Dan shows that this is very far from truth. Dan Ariely is practitioner and behavioral economics, and in his book he applied the methods of that branch of science to analyze many specific aspects of our behavior, mostly related to decisions related to economy. It is really amazing to discover how deeply irrational both markets and individual people in these markets are...

As this review is (by design) very short,  instead let me point to you the fantastic videos that Dan has created for every chapter of his book. See them here. There is also fantastic talk Dan gave at TED.