Is "Power of Pull" the Cluetrain of the second decade ?

I have been reading "The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion" in about the same time I was finishing reading of „10 years anniversary edition of ClueTrain manifesto”. And not long time after I proclaimed that the famous „Groundswell” was a ClueTrain fulfilment !

Today, I found the another concept and, in fact, another trend, that is the realisation of ideas inseminated by ClueTrain 11 years ago ...

Written by John Hagel III, John Seely Brown, and Lang Davison who form „The Center for the Edge” of the famous consulting giant Deloitte, is the book that is as important as is the „Grundswell”.

So — what is the Pull ?

„Pull is the ability to draw out people and resources as needed to address opportunities and challenges. Pull gives us unprecedented access to what we need, when we need it, even when we’re not quite sure what “it” is.

Pull allows us to harness and unleash the forces of attraction, influence, and serendipity. Using pull, we can create the conditions by which individuals, teams, and even institutions can achieve their potential in less time with more impact than has ever been possible.”

As such, pull is the opposite of push — the ideology of traditional business, organized in top-down manner. „Pull is about expanding our awareness of what is possible and evolving new dispositions, mastering new practices, and taking new actions to realize those possibilities. ”


The great value of the book lies in the very practical approach to the main theme. You can almost find prescription how to create an environment of pull in your company or organisation.

Let me name here just a few of concepts elaborated in this book. First I call triple A path: Access, Attract, Achieve — as the strategy to implement Pull in an institution or in a business. Next would be the need for creation spaces and connection platforms to help serendipity (yes — serendipity) to be a driving force of the organizational change.

The authors deeply analyze how things and ideas that are on the EDGE of the current business can transform it deeply. Disruptive innovation strategy is probably no longer a buzzword for many progressing businesses and organizations.

When it comes to knowledge — they underline the importance of "Tacit knowledge" and passion — and everything they write there about them — is deeply convincing.

The personal profiles used as illustrations to the book are well known — yet when you read about them in the context of "pull" — it is just amazing. For example, the way Shai Agassi transformed S.A.P. is just breathtaking. Or Yossi Vardi with his deep listening technique.
Or Ellen Levy — just to name a few ....

So — do you know why I call it Cluetrain of the second dacade?
The clue train has arrived, are you going to take the delivery?

The book's website is here.